When I visit a restaurant website, what’s the one thing I need to see to decide if I’m going to eat there? The menu, of course.
Why though, oh shitty restaurant website developers, do you have to make me download a PDF? PDFs are the devil’s filetype. If you’re trying to attract hellish demons as your primary client base, feel free.
If you do give me a menu online, as you should, what else do you think I want to know? The prices, of course.
Your ‘fusili con pomodoro’ isn’t some high-class, molecular gastronomic innovation. It’s twisty pasta with tomato sauce. Call it a silly name if you like, but I’ll be the judge of whether it’s good or not. Don’t pretend it’s classy by hiding the prices, or I simply won’t turn up. Or I will, but I’ll only be there to order ‘fusili con pomodoro’, seek out the manager and then throw it in his face.
And the worst thing you can do on a restaurant site? NOT SHOW ME ANY FUCKING MENU AT ALL!
Don’t force me make a phone call… I decided to look at your website for a reason. If I like what I see I’m going to pay you shit loads of money for twirly pasta with tomato sauce, so help me out here…
Shit restaurant websites at the shard: